Email Template Playbook
for Wedding
Photographers
$97
* This is a digital product delivered as a downloadable PDF that is non-refundable due to its nature
Are you a wedding photographer looking to streamline your client communication, secure more bookings, and elevate your client experience? I've crafted a comprehensive collection of 39 email templates alongside a professional copywriter that will transform the way you interact with your clients, from the very first inquiry to the final moments of your client relationship.
This playbook is designed to ensure you stop getting ghosted by potential clients and help you build trust, deliver exceptional value, and create unforgettable experiences for every couple you work with.
Here's what you'll find inside:
Know exactly when to send each email, from follow-ups to reminders, making sure you stay top-of-mind throughout the entire process.
Timing is Everything
Ensure your clients leave with the best possible impression by using the post-wedding email templates that wrap up your services on a high note.
Offboarding
i've got your initial client contact covered with professionally written email templates that will impress and engage, leaving no room for unanswered questions or doubts.
INQUIRY TO BOOKING
Learn how to navigate client cancellations gracefully and professionally with my tried-and-true cancellation email templates.
Crisis Management
Discover how to effortlessly upsell your services with expertly crafted templates that highlight the added value you offer.
Upselling Made Easy
this email playbook includes subject lines to increase your open rates and ensure your emails get the attention they deserve.
Subject Lines
Your success starts here!
This playbook isn't just about emails; it's about transforming your entire client experience. By leveraging these templates, you'll eliminate any gray areas between booking and the wedding date, provide outstanding value, and make your clients feel valued and understood from the moment they inquire until they say "I do."
Leave no room for uncertainty, enhance your professionalism, and uplevel your wedding photography business with the Complete Email Template Playbook. Elevate your client relationships, secure more bookings, and create a brand that leaves a lasting impression.
Don't miss this opportunity to make a real difference in your wedding photography business. Invest in the playbook that will make your clients feel cherished and boost your bookings.
The breakdown
UPSELLS
Email #30: Booking Anniversary Session
Email #31: Album Example
Email #32: Album Follow-up
SEND CLIENT GIFT (OPTIONAL)
NURTURE/EDUCATE:
Email #18: Wedding Client Nurturing/Education
Email #19: Wedding Client Nurturing/Education
Email #20: Wedding Client Nurturing/Education
PREPARATION
Email #21: 3 month Check-in (3 months before wedding date)
Email #22: 2 Months Out Wedding Questionnaire
Email #23: Guest Destination Session Offer
Email #24: Wedding Timeline Review/Final Call Scheduling
Email #25: 30-day Wedding Check-in
Email #26: Wedding Week Information
OFFBOARDING
Email #33: Final Client Referral & Review
Email #34: Galleries to Vendors
Email #35: Holiday Print & Album Sale
Email #36: Anniversary Session: 3-month Reminder
Email #37: 1 Year Anniversary
Email #38: Client Cancels
Email #39: Photographer Cancels
ENGAGEMENTS (OPTIONAL)
Email #14: Engagement Session Planning
Email #15: Engagement Session: What to Expect
Email #16: Week of Engagement Session
Email #17: Engagement Gallery Delivery
ONBOARDING
Email #12: Booking Confirmation/Engagement Session
Email #13: Welcome + Initial Client Questionnaire
RESPONSE
Email #1: Automated Immediate Inquiry Response
Email #2: Inquiry Response
Email #3: [Need More Info] Inquiry Response
Email #4: Someone Else Inquires
Email #5: Inquiry No Response/Follow Up
Email #6: Unavailable/Associate Shooter
Email #7: Not a Good Fit
Email #8: Not a Good Fit After Call
BOOKING
Email #9: Delivery of Signature Proposal
Email #10: Delivery of Associate Shooter Proposal
Email #11: Proposal Follow-up: Client Not Booking
DELIVERY
Email #27: Sneak Peek Gallery Delivery
Email #28: Full Gallery Delivery
Email #29: Request Publication Permission from Client
